Are you looking for long-lasting beautiful colour? Try L'Oréal Paris Preference, our most premium colouration experience, recommended by 9/10 women. The non-drip formula gently coats the hair fibre, for up to 9 weeks of colour longevity and intense shine.Rich & luminous permanent colour, infused with High Shine Serum, Vitamin E and UV Filters, for up to 100% grey coverage, 90% less breakage and nourished hair. Get more from your colouration experience, no appointment needed:1) Oil-In-Gel Colour, our highest grade dyes for a beautifully rich and multidimensional colour.2) Non-Drip Developer Cream, ensures optimal fibre adherence for perfect colour and coverage.3) Shine-Protect Conditioner, to help preserve your day 1 colour & shine, while protecting your hair from environmental aggressors.