From John Frieda
Formulated with Crushed Violet Pigments, this intense purple shampoo for blonde hair restores cool, platinum tones from the first use*. Developed with colourists and enriched with Pro-Vitamin B5, it helps strengthen as it tones, leaving your blonde soft, strong, and salon-fresh**.*When using the intense shampoo and mask.**When following the total routine, including mask.This product has been updated with a new formula. While we endeavour to keep the website up to date, please always refer to the ingredient list on the product packaging.