Arla B.O.B gives you the best of both worlds. A semi-skimmed milk that tastes like whole milk* so you can enjoy delicious milk without having to compromise. Half the fat of whole milk † & full of taste - perfect for cereal, tea, coffee or even on its own instead of your usual semi skimmed or whole milk. *Based on statistically valid comparative taste test results with 212 regular consumers of fresh whole & or semi-skimmed. 80% agree B.O.B Semi 'tastes like Whole Milk'. †Semi-skimmed milk contains half the fat of standardised whole milk.Check out the full Arla B.O.B range! Find Arla B.O.B in the Milk & Cheese aisles