From John Frieda
Gently cleanses and lightens for a sunkissed blonde *3X Blondecare: Lighten, Nourish & Protect*. Gently lightens*, cleanses hair and enhances shine.** It helps to deliver nourishment for soft, smooth hair. Get optimal, natural-looking lightening when used with Go Blonder Lightening Spray.*When using the Go Blonder Shampoo, Conditioner & Spray**Compared to a standard shampoo